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Why Apple Vision Pro Is Amazing For Movies Thanks To One Key Technology – Forbes

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There’s a certain irony that as the headlines dropped last week that Apple is significantly curtailing its shipments for the Vision Pro in light of disappointing sales, I finally got a chance to try one out. I can confirm it’s a remarkable piece of kit and that it’s a shame the price means it’s not a realistic purchase for the vast majority of people. So far, so no not news. If you are a serious movie fan though and have dismissed it, then you should reconsider (as it’s worth considering picking one up.
Unlike my first experiences with the iPhone, it took me a little while to work out how to use the thing (no of course I didn’t read any instructions first). Having no controllers is in keeping with the same ethos as not using a stylus on a smartphone, but it took me a while to realize that that you have to look directly at something to make selections.
While I tried many things on the device, including astonishingly immersive dinosaur-based adventures to aptly titled immersive video, the reason I had been sent a Vision Pro to test out the movie-watching experience due to a technology that is currently unique to the Vision Pro, which I’ll get onto shortly.
Believe the hype – the ticket price for entry might be sky high but movies on Apple Vision Pro are … [+] amazing.
Even aside from this, watching a movie using Cinema mode in the Apple TV app was amazing. It’s like sitting in your favorite premium theatre in the absolute best seat – with no one around you to spoil your viewing enjoyment. Of course, that’s also the Vision Pro’s biggest downfall – you are on your own. It’s like hiring the very best cinema you can for the evening – just to sit there by yourself. An amazing experience, if somewhat misanthropic.
What’s so different about the Vision Pro for movies is that it’s technically on a different level from other headsets. The images are so bright and sharp. The critical difference is that you’re getting 4K resolution to each eye and it offers a wide color gamut (WCG), high dynamic range (HDR), high frame rates (HFR) and 3D. And for stereoscopic fans, what’s amazing is that it’s delivering 3D and 4K at the same time – better by far than Blu-Ray 3D that was stuck at 1080p. Yes, it means that for 3D, the Vision Pro makes streaming a better option than physical disc – with the one person at a time caveat. Think of the Vision Pro then, as your own private Dolby Cinema.
There’s also one specific technology that places the Vision Pro at the cutting edge of private entertainment – and that’s TrueCut Motion.
What is TrueCut Motion?
For the vast majority who are wondering what that is let’s recap. TrueCut Motion is a motion grading technology from Pixelworks, which enables filmmakers to adjust the shutter speed and the judder level of movies. This is most noticeable in presentations on sharp images projected onto very large screens with high brightness – in other words, premium format screens equipped with 4K and laser projectors.
Several directors, notably James Cameron, Ang Lee and Peter Jackson have used high frame rates to compensate for the motion problems inherent in 3D, which can be too dim and blurry at 24 frames per second. Doubling that to 48 frames per second (or higher) means more information reaches the eye making it easier for the brain to distinguish the action. However, the problem with high frame rate is that it also creates an artificiality to the image, similar to the motion interpolation used by TVs to remove judder issues – a problem dubbed the “soap opera effect” as a result of it making everything look artificial and cheap.
However, with TrueCut Motion, filmmakers can dial in the exact amount of motion smoothing on a frame-by-frame basis, so you gain all the benefits of high frame rate, without any of the downsides. James Cameron used this to great effect on Avatar: The Way of Water with personal scenes mimicking the look of 24fps (in a 48fps container) and some scenes using TrueCut Motion. However, due to limited time, only certain scenes used the tech – and many people could see the joins when the TrueCut Motion scenes switched to pure 48fps – and vice versa.
However, Pixelworks was able to motion grade the entire remaster of the first Avatar movie, and I was mightily impressed by this when I saw it released in IMAX before the sequel arrived in theatres.
The TrueCut Motion logo (bottom right) appears for the first time ever on Avatar on Disney+ when … [+] viewed on an Apple Vision Pro.
However, up till recently, no home entertainment device could play TrueCut motion content: enter the Apple Vision Pro, and thanks to a deal with the house of mouse, Disney+ offers Vision Pro exclusive movies. As of right now, the only TrueCut Motion movies available on the platform are Avatar and Avatar: The Way of Water. The former is, currently, the only movie in the world that will show the TrueCut Motion logo next to it when browsing it on Disney+ on the Vision Pro – as only movies that use the tech all the way through will be able to carry the official logo.
It’s still early days for TrueCut Motion tech with the remastered Titanic, Argylle, Godzilla x Kong: The New Empire, and Kung-Fu Panda 4, the only other movies created using it – and as of writing, none of those are on the Vision Pro version of Disney+. Kung-Fu Panda 4 was only available to see in that version in cinemas supporting Cinity, a rival system to Dolby Cinema, with laser-projector-based high-brightness HDR, WCG and HFR.
While testing the Vision Pro I was encouraged to look out for judder as it appears in regular movies. And it has to be said that once you look for it, flashing and judder can be detected everywhere when you’re looking for it – darn it Pixelworks! It can be seen as the camera pans in the 3D version of No Time to Die (yes, it was converted into stereoscopic) and the animals and backgrounds at the start of the recent remake of The Lion King (2019).
It’s not just a 3D issue of course. You can see it in the fast motion of the dance extravaganza at the start of La La Land and the swirling camera as DiCaprio’s character arrives in the town in Scorsese’s Killers of the Flower Moon.
When at this point you return to the first Avatar on Vision Pro the benefit of TrueCut Motion is apparent with its gorgeously smooth high frame rate images, where everything can be discerned with clarity and depth no matter how much is going on in the frame.
Certainly, TrueCut Motion lends itself to 3D animations, but I would be fascinated to see what less tech-focused directors could do with the tech. Pixelworks, senior director of ecosystem, Aaron Drew, emphasised that TrueCut Motion is not there to push a tech agenda for its own sake but just to help filmmakers realise their artistic intent on the screen to better serve audiences.
What’s next for TrueCut Motion?
It’s no surprise that Pixelworks is looking to get more filmmakers interested in its tech, and it has said publicly that it is looking to increase where we can see TrueCut Motion images – I imagine licensing with TV brands is top of its agenda with it hoping it becomes a logo that consumers understand and look for in the same way as they do for HDR and Dolby Vision. I would be particularly excited to see it coming to projectors for home cinemas.
In the meantime, though the Apple Vision Pro is the only home TrueCut Motion game in town – and if you have the means to pick one up – perhaps through eBay sales, from well-heeled early adopters that are less discerning, I would take advantage – even if means being a billy-no-mates movie watcher.

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Technology | The Obama Foundation – the Obama Foundation

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One of President Obama’s top initiatives in office was delivering better digital services to the American people. Furthermore, President Obama and his administration sought to provide the American people with a multitude of ways to engage with their government. He fervently believes in unlocking the power of government data to spur innovation across our Nation and improve the quality of services for the American people.
On his first full day in office, President Obama issued the “Transparency and Open Government” memorandum, making clear that his Administration was “committed to creating an unprecedented level of openness,” and fostering a sense of transparency, public participation, and collaboration amongst the government and the American people.
Since 2009, the Administration made significant progress opening up data sets that have never before been public, and creating new pathways to civic engagement. Today, students are able to compare the cost of college with other significant data points, such as graduation rates and average salaries of graduates to determine where to get the most bang for their buck. Communities can map demographic, income, and school data to promote Fair Housing. Patients can find information on the safety and cost of hospitals, nursing homes, and physicians, empowering them to make smarter health care choices. These diverse tools benefit different groups of people, industries, and communities, yet all rely on one thing: open data.
President Obama and Tumblr founder and CEO David Karp share a fist bump as they record a GIF in the Old Family Dining Room, prior to a Tumblr Q&A at the White House, June 10, 2014. (Courtesy Barack Obama Presidential Library)
Government should be collaborative. Collaboration actively engages Americans in the work of their Government.”
Search over 166,944 datasets on topics such as Agriculture, Climate, Education, Health, Local Government, Manufacturing, or Science & Research.
June 24, 2011
President Obama’s National Robotics Initiative is part of a broader effort to promote a renaissance of American manufacturing through the Advanced Manufacturing Partnership. This initiative focuses on developing robots that work with or beside people to extend or augment human capabilities, taking advantage of the different strengths of humans and robots. As part of this initiative, the National Science Foundation, the National Institutes of Health, NASA, and the Department of Agriculture are funding $70 million of research for next-generation robotics.
“During photo lines, there’s this routine called ‘push and pull.’ One social aide helps push the next guest towards the President and another helps pull them out of the room. During a photo line to commemorate the 25th anniversary of the Americans With Disabilities Act, Alice Wong, Disability Visibility Project Founder, participated via robot. So after her photograph had been taken, social aides gestured to ‘pull’ her out of the room as the next guest entered.” July 20, 2015 (Courtesy Barack Obama Presidential Library)
May 23, 2012
The Presidential Innovation Fellows (PIF) program brings the principles, values, and practices of the innovation economy into government through the most effective agents of change we know: our people. This highly-competitive program pairs talented, diverse technologists and innovators with top civil-servants and change-makers working at the highest levels of the federal government to tackle some our nation’s biggest challenges. These teams of government experts and private-sector doers take a user-centric approach to issues at the intersection of people, processes, products, and policy to achieve lasting impact.
President Barack Obama meets with Presidential Innovation Fellows in the Roosevelt Room of the White House, Jan. 25, 2013. (Courtesy Barack Obama Presidential Library).
On August 17, 2015 President Obama made the Presidential Innovation Fellows program permanent. He noted that to-date fellows have helped,
Veterans access care and benefits more easily,
Families have greater access to their electronic medical records,
Police departments make their data searchable online, and
Students gain access to high speed internet in school.
We must harness new ideas and technology to remake our government…”
August 11, 2014
Formally launched by the Administration on August 11, 2014, the U.S. Digital Service is a small team of our country’s brightest digital talent that will work with government agencies to find more effective ways to use technology to improve the service, information, and benefits they provide.
President Barack Obama shares a laugh with participants prior to an Affordable Care Act implementation meeting with Vice President Joe Biden in the Roosevelt Room of the White House, Sept. 22, 2014. (Courtesy Barack Obama Presidential Library).
…what we realized was that we could potentially build a SWAT team, a world-class technology office inside of the government that was helping agencies. We’ve dubbed that the U.S. Digital Service…they are making an enormous difference…”
October 22, 2014
President Obama believed climate education and literacy are particularly important for building a 21st-century workforce, where tomorrow’s community leaders, city planners, and entrepreneurs have the information, knowledge, and training to make sound decisions and grow businesses in the context of a changing climate.
He launched the Climate Education and Literacy Initiative to ensure that all students and citizens have the knowledge and training they need to address the climate change challenge. The Initiative ensured that citizens of all ages have a solid grounding in science, technology, engineering, and math (STEM) skills that serve as a basis for discovery, invention, and innovation.
“This photograph was from the annual White House Science Fair. It shows the President posing with Girl Scout Troop 2612 from Tulsa, Oklahoma. I think the eight-year-old girls–Avery Dodson, Natalie Hurley, Miriam Schaffer, Claire Winton and Lucy Claire Sharp–are called ‘Brownies’. They had just shown the President their exhibit: a Lego flood proof bridge project. The fair celebrated the student winners of a broad range of science, technology, engineering and math (STEM) competitions from across the country.” (Courtesy Barack Obama Presidential Library)
Recent events in Ferguson, Missouri and around the country have grabbed the attention of the nation and the world, and have highlighted the importance of strong, collaborative relationships between local police and the communities that they protect.
On December 1, 2014, the Administration announced new steps they took to strengthen the relationships between law enforcement agencies and the communities they are obligated to protect and serve, including:
Advancing the use of body worn cameras and promoting proven community policing initiatives
Creating a new task force to promote expansion of the community-oriented policing model, which encourages strong relationships between law enforcement and the communities that they serve as a proven method of fighting crime
Reforming how the federal government equips state and local law enforcement – particularly with military-style equipment
“The President talks with students and law enforcement officials about community relations and programs that build trust between youth and the police in Camden, N.J. Earlier that day, we had toured police headquarters with the Chief of Police J. Scott Thomson. Several months later I was giving some friends a tour of the West Wing when I ran into Chief Thomson, who was on the same tour with another White House employee, and I told him how much the visit to Camden had meant to the President.” (Courtesy Barack Obama Presidential Library).
Visit: The COPS Office, a national effort to implement the President’s Task Force on 21st Century Policing Report recommendations (Opens in a new tab)
January 20, 2015
In his 2015 State of the Union address, President Obama announced that he’s launching the Precision Medicine Initiative — a bold new research effort to revolutionize how we improve health and treat disease.
Until now, most medical treatments have been designed for the “average patient.” As a result of this “one-size-fits-all” approach, treatments can be very successful for some patients but not for others. Precision Medicine, on the other hand, is an innovative approach that takes into account individual differences in people’s genes, environments, and lifestyles. It gives medical professionals the resources they need to target the specific treatments of the illnesses we encounter, further develops our scientific and medical research, and keeps our families healthier.
First Lady Michelle Obama joins children for a group photo during a visit to St. Jude Children’s Research Hospital in Memphis, Tenn., Sept. 17, 2014. (Courtesy Barack Obama Presidential Library)
President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social media and technology to engage with people around the country and the world on the most important issues of our time (while having some fun along the way).
President Barack Obama looks at a selfie taken with restaurant staff at Charmington’s cafe in North Baltimore, Md., Jan. 15, 2015. (Courtesy Barack Obama Presidential Library)
President Obama supported the FCC’s “net neutrality” decision to adopt the strongest rules possible to ensure Internet Service Providers (ISPs) cannot become gatekeepers to the Internet’s content or create paid fast lanes for access to the best services.
October 3, 2016
In March 2016, President Obama traveled to South by Southwest® for a conversation on civic engagement. In Austin, he called on creative thinkers and entrepreneurs from across the country to help tackle our toughest challenges. On October 3, 2016, we celebrated that spirit of innovation at South by South Lawn, a White House festival of ideas, art, and action.
At SXSL, we celebrated the inspiring work that so many Americans have already accomplished—called on everyone to roll up their sleeves and discover their own way to make a positive difference in our country.
The Lumineers perform during the South by South Lawn event on the South Lawn of the White House, Oct. 3, 2016. (Courtesy Barack Obama Presidential Library)
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President Barack Obama joins Leonardo DiCaprio and Dr. Katharine Hayhoe for a discussion on climate change during the South by South Lawn event on the South Lawn of the White House, Oct. 3, 2016. (Courtesy Barack Obama Presidential Library)
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President Barack Obama sits with a Lego statue during preparations for the South by South Lawn event on the South Lawn of the White House, Oct. 3, 2016. (Courtesy Barack Obama Presidential Library)
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President Barack Obama joins a discussion on climate change during the South by South Lawn event on the South Lawn of the White House, Oct. 3, 2016. (Courtesy Barack Obama Presidential Library)
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October 12, 2016
President Obama traveled to South by Southwest in March 2016 — the first sitting President to do so. In Austin, he made the case for people “from all walks of life, working inside or outside of government, to help us make this democracy even stronger.”
When it comes to tech, the President has had many firsts: the first “Social Media President;” the first President to appoint a Chief Technology Officer; the first President whose White House had built an online civic engagement platform, We The People; the first President with his own tech startups in the United States Digital Service (USDS), 18F, and the Presidential Innovation Fellows. But this Administration’s use of technology is not about novelty. Instead it is rooted in the President’s broader vision about citizenship and service.
President Barack Obama fist bumps a middle-school student participating in an “Hour of Code” event to honor Computer Science Education Week in the Eisenhower Executive Office Building, Dec. 8, 2014. (Courtesy Barack Obama Presidential Library)
In the November 2016 issue of WIRED, guest-editor President Obama explored the theme of “Frontiers” that will shape the coming decades.
Watch: President Barack Obama’s Keynote Conversation at SXSW Interactive (Opens in a new tab)
Watch: President Barack Obama focuses on the future and the next hurdles that humanity will need to overcome to move forward. (Opens in a new tab)
Browse the story of President Obama’s administration and the Obama family’s time in the White House.
We need your help to turn hope into action—to inspire, empower, and connect people to change their world.
The Obama Foundation Shop (Opens in a new tab)
The Obama Foundation is a nonpartisan 501(c)(3) nonprofit organization on a mission to inspire, empower, and connect people to change their world. Read More  about our tax-exempt status.

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Mechanical Engineering Outstanding Senior 2024: Spencer Macturk – Virginia Tech

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Virginia Tech demonstrates impact as a global land grant – progressing sustainability in our community, through the Commonwealth of Virginia, and around the world.
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Biden administration taps tech CEOs for AI safety, security board – NBC News

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The Department of Homeland Security established an advisory panel Friday to study how to protect critical infrastructure including power grids and airports from threats related to artificial intelligence.
The Artificial Intelligence Safety and Security Board, which has 22 initial members, includes high-profile figures in tech like OpenAI CEO Sam Altman, Microsoft CEO and chairman Satya Nadella and Alphabet CEO Sundar Pichai, according to a statement from the DHS.
President Joe Biden ordered the creation of the board in October when he signed a wide-ranging executive order on AI, representing the federal government’s first foray into trying to regulate the technology since advanced AI apps including OpenAI’s ChatGPT went viral in popularity.
The board’s mission includes developing recommendations “to prevent and prepare for AI-related disruptions to critical services that impact national or economic security, public health, or safety.”
AI experts have identified a wide array of potential security threats that the new technology could make possible, from swarms of autonomous drones to cheap and lethal bioweapons to more effective hacking threats against critical computer systems.
The government’s defense may involve using AI to fight AI, the DHS said.
“The Board will develop recommendations to help critical infrastructure stakeholders, such as transportation service providers, pipeline and power grid operators, and internet service providers, more responsibly leverage AI technologies,” the department said.
Homeland Security Secretary Alejandro Mayorkas said in a statement that AI “can advance our national interests in unprecedented ways” but that it also “presents real risks — risks that we can mitigate by adopting best practices and taking other studied, concrete actions.”
In addition to tech CEOs, the board includes the CEOs of Delta Air Lines, defense contractor Northrop Grumman and oil producer Occidental Petroleum, as well as Maryland’s Democratic Gov. Wes Moore, Seattle Mayor Bruce Harrell and the leaders of two civil rights organizations.
David Ingram covers tech for NBC News.
© 2024 NBC UNIVERSAL

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