All Best Actress Oscar Winners in Academy Award History  Variety
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Sibling entrepreneurs Caroline and Jake Danehy, cofounders of Fair Harbor Clothing
For one woman entrepreneur, youth has its advantages. Caroline Danehy, cofounder and chief brand officer of Fair Harbor Clothing, and her brother started the company in 2014 when she was in high school. She had passion, youthful exuberance, agility, curiosity, grit, a willingness to be coached, and an attitude to do whatever it takes.
Fair Harbor has gone from selling board shorts made from recycled plastic bottles from the family garage to becoming a sustainable lifestyle brand in less than a decade. Flagship stores have opened in Soho and Palm Beach Gardens. The brand is sold in Nordstrom, Saks 5th Avenue, specialty stores, and online through its site and other sites.
Danehy spent summers fishing, swimming, and surfing in Fair Harbor with her family. Fair Harbor is a small summer community on Fire Island, off the southern coast of Long Island, New York.
“It’s a magical place with no cars and a simple, minimalist living,” Danehy said. The life there inspired the siblings to form a company that transforms harmful plastic waste into comfortable beachwear.
“We started to notice more and more plastic waste washed up onto the shores,” sighed Danehy. She became interested in sustainability, insisting that her family turn off lights, bring reusable bags to the grocery store before it was mandated, and organize park cleanups.
Caroline Danehy, cofounder and chief branding officer at Fair Harbor Clothing
At the same time, Danehy developed a strong love for fashion. She wrote a fashion blog from middle through high school, “Cakes, Cookies, and Cardigans,” which focused on consignment and vintage shopping. It was a way for her to make old fashion new again by repurposing clothing.
In 2014, Danehy’s older brother, Jake, a junior in college and a geology major, was learning about plastic waste and its impact on the environment, particularly oceans. Danehy was a senior in high school. He told his sister, “We should start something that matters.”
They began conceptualizing the mitigation of single-use plastics by creating awesome products people love wearing. The first product was a pair of board shorts made from post-consumer plastic bottles turned into polyester. These shorts are worn in a wide range of activities, such as surfing, bodysurfing, diving, swimming, and sailing.
They entered a Shark Tank-like pitch competition—TIA Entrepreneur Showcase—at Colgate University, where Jake was a student. Judges included Jessica Alba, MC Hammer, Neil Blumenthal, and Jennifer Hyman. They were awarded $20,000 plus mentorship.
The siblings traveled up and down the East Coast doing trunk shows and fulfilling orders from their parent’s garage.
Selling at trunk shows gave the brother-sister team clear insight into customers’ values and how to position the brand. They were scrappy, determined to succeed, and able to figure things out. Still, naysayers said they were too young to start a business and needed more experience. Boy, did the siblings prove them wrong!
Since then, Fair Harbor moved from selling at trunk shows to e-commerce on their site and others, wholesale (including Nordstrom and Saks 5th Avenue), and opening two retail stores. “We’ve revolutionized the [board shorts] category by replacing mesh lining with our ultra soft breeze knit liner [that is chafless],” stated Danehy.
They expanded from board shorts to other men’s beachwear and have a line of women’s and kids’ wear. Fair Harbor has recycled over 30 million plastic bottles by turning them into our apparel. “We closed our first institutional round of funding,” said Danehy. The dollar amount was not disclosed.
Early-stage founders—especially inexperienced ones—can save time, money, and aggravation by finding mentors and advisors with knowledge, expertise, and connections. Based on their experience, mentors provide guidance and advice that help entrepreneurs avoid mistakes and shorten the time to success.
As young entrepreneurs, the brother-sister cofounders knew they had much to learn. “My dad always taught us to surround ourselves with people who have more experience and know more than we do,” said Danehy.
They took advantage of the mentorship provided through the TIA competition. Since then, Danehy has learned to look for people she has a natural connection with from various industries and who have complementary skills to hers. She meets them everywhere, including industry events.
“What Jake and I lack in experience, we make up for in grit, determination, flexibility, and staying agile,” said Danehy. “But I couldn’t imagine a better time to start a business than my late teens and Jake’s early 20s when you have a fresh perspective and an incredible focus to ensure it works.”
Still, as a young founder, Danehy finds it challenging to maintain a work-life balance. She puts her entire being into Fair Harbor. Over the past nine years, she has worked hard, kept her head down, pushed forward, staying very focused on product, customer, and brand.
Over time, Danehy realized that having a perfect work-life balance isn’t the goal. It’s anxiety provoking. If you concentrate on what you don’t have, you will never, ever have enough, so she is grateful for the moments of calm she does have.
Whether it’s cooking on Tuesday nights with her boyfriend, going vintage shopping on the weekend, spending time with her family, or meditating, she needs outlets to take a breath. “I need to put it in my calendar; otherwise, life gets away from me,” said Danehy.
What fuels your entrepreneurial passion?

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When Charlotte Chen Pienaar came to New York University for college in the early 2000s, she encountered an entirely different beauty culture from that of her native Hong Kong.
“My era was Paris Hilton. They were all baked to the core back then,” says Chen Pienaar, founder of sunscreen brand Everyday Humans. “I was like, ‘Oh my god, the Western standard of beauty is so different. Everybody thinks healthy is a tan.’”
But 20 years later, beauty standards — and subsequently, the beauty industry — have changed. Western consumers have largely eschewed the tanning beds popular at the turn of the millennium and instead are adopting some of the sun protection habits that have been commonplace in Asia for years. In the past few years, sunscreens have become a staple product in Western beauty brands, with the likes of Supergoop and Chen Pienaar’s Everyday Humans building their entire brand around SPF products.
“Patients are passionate about sun protection,” says Dr. David Kim, a New York-based dermatologist who recently launched his own sunscreen, Lightsaver. “More people are using sunscreen regularly and it's become a part of many people's daily skincare routine. Once they find their favorite sunscreen, they stick with it and use it every single day, even in the dead of winter.”
The increased interest in sunscreen follows a greater interest in skincare as a whole among Western consumers, inspired by the intensive skincare routines and anti-aging measures of markets like Korea and China. But among global consumers, sun protection isn’t just about sunscreen anymore — it’s a whole lifestyle unto itself.
That’s opened the door to a bevy of products outside of traditional sunscreen. According to trend forecaster Spate, views of hashtags associated with UV detection stickers have grown 71.8 percent from last month TikTok across the globe. Non-traditional SPF formats are also up, with searches for sunscreen sprays up 20 percent among US consumers over the past year according to Spate. Outlets like the New York Times and New York magazine are recommending UV masks, beach umbrellas, and beekeeper-like hats to protect against the sun.
Already attuned to using sunscreen regularly and on board with full-face protection like facekinis, Chinese consumers are ramping up their sun protection measures as well. The UV protective clothing market is expected to grow to 13.3 billion (95.8 billion RMB) in China by 2026, according to data from Zhuoshi Consulting.
Chinese fashion brand Bosideng, known primarily for its down jackets, has launched sun protective gear while Chinese outdoor apparel brand Beneunder has expanded from sun protective umbrellas to hats, gloves, masks, arm sleeves and more.
In April of this year, Taobao and Tmall teamed up with the sporting goods platform ISPO to create the "Hexagonal Standard for Sun Protection Clothing," which outlines six dimensions to consider when purchasing UV protective apparel.
Chen Pienaar, the founder of Everyday Humans, attributes the rise in awareness around sun protection to influencers. “The skinfluencers are now during the get ready with me routines showing that sunscreen is a non-negotiable step.”
That includes the likes of Charlotte Palermino, founder of Dieux skincare, who has developed a following on Instagram and TikTok for her in-depth explanations of skincare, such as educating viewers on the differences in sunscreen products across the globe.
Earlier this month, skincare influencer @uglyduckingskincare posted an Instagram reel showing herself hiding under an umbrella while other beachgoers sunbathed during a vacation along the French Riviera.

The influence goes across the globe, too. Chinese influencer I am Xiangxiu, who boasts 6.7 million followers on Douyin, doesn’t just wear sun protection while out during the day; she even goes to bed in a sun protective mask.
Instagram user @drcandise.lin, who speaks about the particularities of Chinese culture to an English-speaking audience, poked fun at the differences between Chinese and Western approaches to sun protection in a recent reel. “The hottest item this summer is the sun protection robe,” she said.
But though there are clear health benefits to sunscreen use and UV protective products, some see the rising obsession with sunscreen as having potential negative impacts on mental health.
“Are you 23 years old and already looking haggard and old? Well then, you need to put on your sunscreen,” TikToker @therapybytracy stated in a video parodying the platform’s recent obsession with the aging filter.
“Sun damage is on my mind pretty much constantly whenever I'm outside or somewhat exposed to sunlight … How do people who actively participate in these skincare communities all day not just go insane?” wrote a Reddit user on the skincare subreddit r/scacjdiscussion.
In Asia, the heavy use of sunscreen and sun protective accessories isn’t just about protecting skin but also a result of colorism and veneration of pale skin, which has led to the use of dangerous skin lightening products. That said, younger generations in China are taking an interest in beachy, suntanned styles popular in the US despite it being somewhat of a subversive beauty choice.
Western brands too have become more inclusive of consumers with darker skin tones, who often struggle to find sunscreens that don’t leave a white cast. Tennis star Naomi Osaka launched her Kinlò skincare brand in 2022 centered around a sunscreen tailored to deeper skin tones, while skincare brand Koa includes a range of skin tones in its sunscreen lineup.
While more fashionable rash guards from brands like Cynthia Rowley have helped normalize sun protection for Western consumers, Chen Pienaar feels the head-to-toe UV protective gear espoused by Chinese influencers might be a bridge too far for some.
“It's a very uncool and very dorky thing,” she says. “I’m Asian, I can say Asians are a little dorkier I suppose. We're okay with looking uncool for good reason. I think in the US, it’s more like wow, this is weird.”
But perhaps that’s an opportunity for more fashion brands to step in and seize the market. Chen Pienaar notes that previously “dorky” brands like Patagonia have become a fashion statement thanks to the gorpcore movement — whose to say fashion brands can’t turn sun protective gear into a fashionable look as well?
“There's no ‘one look’ anymore,” she adds. “There are many looks because there's micro influencers and you can be in this core, that core, Barbiecore, cottagecore, whatever core the hell you want.”
Additional reporting by Huiyan Chen

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